About Prima Asia
Malaysia's FMCG Distribution & Growth Partner
Prima Asia Sdn Bhd was established in 2019 as the FMCG distribution arm of the Mediprima Healthcare Group, founded in 2009 by Dr. Anbalagan and Dr. Panimalar.
Leveraging one of Malaysia's most established healthcare and retail networks, we provide brand partners with a strong platform for market entry, expansion, and long-term growth.
We specialise in five key product categories: Personal Care, Food & Beverages, Blades & Grooming, Perfumery & Cosmetics, and Healthcare & Medical Supplies. Our distribution spans modern trade, general trade, and healthcare channels across Malaysia.
From our 20,000 sq ft warehouse facility in Shah Alam, Selangor, we manage end-to-end supply chain operations for global brand partners, reaching more than 10,000 retail outlets across Peninsular Malaysia, Sabah and Sarawak.
Vision & Mission
To be Malaysia's most trusted FMCG distribution and brand building partner, delivering excellence through strong execution, market insight, and nationwide reach.
- ✓Deliver high quality brands at competitive pricing
- ✓Ensure strong distribution and consistent market presence
- ✓Drive brand growth through strategic execution
- ✓Continuously adapt to evolving consumer trends
Prima Asia's Journey
From Healthcare Roots To FMCG Expansion
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Foundation of Prima Asia
Prima Asia Sdn Bhd was established to support medical supply distribution across Malaysia.
- ◆Expanded to healthcare institutions nationwide
- ◆Built strong logistics capabilities
- ◆Created nationwide distribution foundations
Entry Into FMCG Distribution
Diversified into FMCG distribution and began strategic brand partnerships.
Expansion Into Personal Care
Expanded product portfolio and strengthened retail presence.
- ◆Partnership with WOW Skin Science
- ◆Expanded modern trade footprint
- ◆Increased specialty retail penetration
Growth In Fragrance Category
Expanded premium fragrance portfolio.
- ◆Collaboration with Hamilton Science
- ◆Introduced Denver
- ◆Introduced Envy French
Expansion Into Food & Beverage
Entered high-volume FMCG categories.
- ◆Strategic partnerships with leading brands
- ◆Growth into broader consumer categories
Part of a Larger Ecosystem
Mediprima Healthcare Group
Founded by Dr. Anbalagan and Dr. Panimalar in 2009, one of Malaysia's most respected healthcare and consumer goods conglomerates.
Founding Leadership
Dr. Anbalagan
Group Founder & Director
Dr. Panimalar
Co-Founder & Group Director
Prima Asia Sdn Bhd is part of the Mediprima Healthcare Group, a fast-growing healthcare and distribution group in Malaysia.
Founded by Dr. Anbalagan and Dr. Panimalar in 2009, Mediprima began with humble beginnings and has since grown into a strong healthcare network across the nation.
Group Entities
Medical supply and healthcare product distribution across institutional channels.
Premium FMCG distribution across 10,000+ retail outlets nationwide.
Driving the group's regional growth through market expansion into Singapore.
Ready to Grow with Prima Asia?
Join our growing portfolio of global brands and leverage Malaysia's most trusted FMCG distribution network.
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